Article author:
Marijana Jurišić Mustapić, Filipa Marušić
Year the article was released:
2023
Edition in this Year:
1
Article abstract:
STAFF PRODUCTIVITY IN HOTEL INDUSTRY IN TOURISM DESTINATION MAKARSKA
Abstract:The tourism market has been facing a labor crisis. This raises the question
of the hotel operations and business processes as well as its business organization. The
dynamic tourism environment faces the challenges of staff turnover and in the same
time labour and their motivation to work. Work productivity is one of the basic indicators
of a hotel’s successful operation. The hotel guest is in contact with the employees
during the service. Employees are the bearers of the tourist product in the provision of
services for which the primary accommodation facilities are. The aim of the paper is
to examine the staff productivity in the hotels of the city of Makarska. The analysis of
labor productivity shows the development of the hotel where guidelines can be provided
for the operation and improvement of business processes in order to achieve competitiveness.
Methodology used in the paper is descriptive statistical analysis, as the
data obtained comes from secondary data that is necessary for the calculation of indicators
for the purposes of this paper. The paper presents the productivity coefficient of
a four-star hotel in the city of Makarska. The work represents a significant contribution
in the application sense for the hotel industry, so that the management makes the right
decisions about the organization of work and number of staff because employees build
a reputation in the competitive tourist market. During the pandemic Covid19, labor
productivity was lower. The labor productivity coefficient shows that it has recovered
after the pandemic Covid19, but has not yet reached its maximum.
of the hotel operations and business processes as well as its business organization. The
dynamic tourism environment faces the challenges of staff turnover and in the same
time labour and their motivation to work. Work productivity is one of the basic indicators
of a hotel’s successful operation. The hotel guest is in contact with the employees
during the service. Employees are the bearers of the tourist product in the provision of
services for which the primary accommodation facilities are. The aim of the paper is
to examine the staff productivity in the hotels of the city of Makarska. The analysis of
labor productivity shows the development of the hotel where guidelines can be provided
for the operation and improvement of business processes in order to achieve competitiveness.
Methodology used in the paper is descriptive statistical analysis, as the
data obtained comes from secondary data that is necessary for the calculation of indicators
for the purposes of this paper. The paper presents the productivity coefficient of
a four-star hotel in the city of Makarska. The work represents a significant contribution
in the application sense for the hotel industry, so that the management makes the right
decisions about the organization of work and number of staff because employees build
a reputation in the competitive tourist market. During the pandemic Covid19, labor
productivity was lower. The labor productivity coefficient shows that it has recovered
after the pandemic Covid19, but has not yet reached its maximum.
Keywords: hotel industry, four-star hotels, staff productivity, Makarska