COMPETITIVENESS AND BUSINESS EXCELLENCE OF LARGE CROATIAN COMPANIES WITH A SPECIAL FOCUS ON STOCK MARKET VALUE

Abstract:Competitiveness is one of the most significant challenges faced by companies
to position themselves in the market and achieve excellence, thereby differentiating
themselves from the competition. The Republic of Croatia is a developing country
with a majority of small companies in its company structure. In terms of profits and
employee numbers, large companies dominate the industry and economy as a whole.
This paper aims to provide a theoretical basis and investigate the structure of companies
in the Republic of Croatia, with a special focus on large companies listed on the
stock exchange. Large companies are the carriers of the economy and have a significant
influence on industry and investors who invest in stocks. The paper is based on
stock trading data from the Zagreb Stock Exchange, with a special review and analysis
of companies listed on the leading market. The results show the price range and business
scope of the observed shares. Limitations of the research include a small sample
size for the leading stock market and geographical limitations due to Croatia’s small
market size. Future research should include an analysis of other companies listed on
the stock exchange, as well as a comparison of large companies and stock market operations
with countries in Eastern Europe and the European Union. Large companies
have a significant impact on global economies, and this study’s findings can contribute
to a better understanding and increased participation by stakeholders and potential
investors in company operations available on the stock exchange.

 

Keywords: Competitiveness, Development, Enterprise, Stock, Investment.