IMPACT OF SHARING INFORMATION WITH SUPPLIER AND BUYER ON THE ORGANIZATIONAL PERFORMANCE OF FOOD COMPANIES IN BOSNIA AND HERZEGOVINA
Sažetak: U turbulentnom okruženju koje karakteriše stalne promjene na tržištu i razvoj informacionih tehnologija lanac snabdijevanja omogućava ostvarivanje konkurentskih prednosti. Da bi se ispitao značaj lanca snabdijevanja korištena je empirijska studija o višedimenzionalnim odnosima. Istraživanje je usmjereno na razmjenu informacija kod preduzeća iz oblasti prehrambene industrije u Bosni i Hercegovini (BiH). Korišten je slučajni sistematski uzorak kako bi se anketni upitnik proslijedio ovim preduzećima. Prikupljeni podaci su analizirani pomoću konfi rmatorne faktorske analize (CFA), a model je ispitan korištenjem modela strukturalnih jednačina (SEM). Rezultati su pokazali da razmjena informacija utiče na poboljšanje organizacionih performansi preduzeća, dok partnerski odnosi sa dobavljačem i kupcem utiču na razmjenu informacija. Na osnovu toga je ispitan značaj koji ima razmjena informacija u lancu snabdijevanja na razvijanju partnerskih odnosa i unapređenju performansi preduzeća. Ovo istraživanje pomoći će menadžerima preduzeća iz oblasti prehrambene industrije u BiH kako da putem partnerskih odnosa poboljšaju kvalitet razmjena informacija, te kako da pomoću tih informacija unaprijede operativne performanse preduzeća. Korišteni model daje smjernice za razvoj poslovanja preduzeća iz oblasti prehrambene industrije pomoću razmjena informacija unutar lanca snabdijevanja.
Ključne riječi: razmjena informacija, partnerski odnosi sa dobavljačem, partnerski odnosi sa kupcima, organizacione performanse, model strukturalnih jednačina
Abstract: In the turbulent environment which is characterized by constant market changes and the development of informational technologies, supply chain is becoming the key instrument for competitive advantage. To survive on the market and be competitive, enterprises have to share and distribute knowledge and information. Information sharing aff ects the fundamental decisions of the supply chain management. Information sharing with partners is a precondition for the exchange of knowledge needed for business. Most important partners for every enterprise are their suppliers and buyers. Suppliers and buyers are key participants of the supply chain from which they get needed information. Relations with suppliers and buyers are an important precondition for the improvement of the operative performance of the enterprise. Sharing information with suppliers and buyers is done in the following way: information delivered to suppliers, information obtained from the supplier, information delivered to buyers and information obtained from buyers. To examine the impact of the supply chain used an empirical study about multi-dimensional relations. Th e research is focused on information sharing by food industry in Bosnia and Herzegovina (BiH). A random systematic sample was used to distribute the questionnaire to these companies. Collected data is analysed using the Confi rmatory factor analysis (CFA), and the model was tested using the Structural equations model (SEM). Th e results showed that information sharing impacts the improvement of the organizational performance of companies, and partnerships with supplier and buyer impact on the information sharing. Results of this study showed that information sharing does not have a signifi cant impact on the sub constructors of operative performances of the enterprise because there is no signifi cant connection with fl exibility, while for the other constructors there is a signifi cant connection between information sharing and operative performances of the enterprise. Based on these facts, it examined the importance information sharing in the supply chain for the development of partnerships and improvement of performance this companies. Th e results will help managers on food industry in BiH how to improve quality of the information sharing through partnerships and how to developing operative performances companies. Th e model gives directions for developing business enterprises in food industry using information sharing within the supply chain. Apart from that, obtained results contributed to the better understanding of the signifi cance of the information sharing in the food supply industry enterprises. Based on what is said, to improve the business of the enterprise, it is needed to share quality information which is possible to get through improving cooperation with key participants in the supply chain.
Keywords: information sharing, supplier relationship, customer relationship, organizational performance, structural equations model