WOMEN ENTREPRENEURSHIP TO IMPROVE THE QUALITY OF LIFE THROUGH BEST PRACTICES IN RURAL MICROBUSINESS
Abstract: The purpose of this paper is to analyze the case of a joint venture stage to determinethe successes and failures undertaken by women entrepreneurship aimed to improve thequality of life. Th e analysis is based on the theory of resources and skills of entrepreneurshipand business. It is intended to answer the question, what were the successes and failures committedby entrepreneurs to run the business plan aimed to improve the quality of life in thisparticular case? The answers were found relating the situations described in the case with thetheories of resources and skills and entrepreneurship. Th e analysis concludes that the empiricalknowledge of entrepreneurs, in this case were not suffi cient to direct the business to success, and that the lack of structured knowledge and adequate scientifi c support for this projectstrongly directed towards the non-permanence on the market.
Key words: Entrepreneurship, quality of life, women entrepreneurs, PROMUSAG.